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"I own ALL of my beautiful, messy layers and feel that each one contributes to the abundance of my life."

I almost forget where I was when I first started working with Madison because that much has changed. I was feeling a bit lost and stuck. I knew where I wanted to go but I was so afraid, and unsure on how to get there. I felt like there was a different person inside of me that was just wanting to break free.

After our work together, I have never felt more myself than I do now. I own ALL of my beautiful, messy layers and feel that each one contributes to the abundance of my life. In the last year we sold our condo in the city and purchased our dream home in a quiet town. My life is a lot slower, simpler and free. I believe that success isn’t how much money I can make or what label I have, success is found in the journey towards living a life I am proud of on my own terms. I find extraordinary in the ordinary and I’m living an intentional life.
I would describe our time together as true, deep and transformative.
— Drew M.

Before I started working with Madison, I was feeling very overwhelmed by my giant list “to do” list. I was having a hard time figuring out where to focus my energy, and not accomplishing very much as a result of that. In addition, I was going through some serious people-pleasing tendencies by doing too much at work, and feeling overcommitted outside of work. Overall, I was in over my head, and I had no idea how to prioritize correctly and be efficient with my time.

Madison helped me listen to my intuition more, and to move forward with what felt most important to me. Instead of doing it all and doing nothing well, I have learned to give up some things. Listening to my intuition also applies to how I improved in saying “no” more. I would say “yes” way too often to be nice but Madison helped me to realize that it’s okay to make people uncomfortable and do what I need for me first. I’m better for it. Through our time together, I was able to let go of a lot of things that were draining my energy, which I feel so good about. If I had to describe my overall experience it would be; intentional, transforming, empowering.
— Kristen E.
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"Madison helped me listen to my intuition more, and to move forward with what felt most important to me. "


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"When it comes to relationships, I have noticed a dramatic shift in how I communicate and express myself in moments of pain.  Now I speak my truth and say how I feel."

When I first connected with Madison I was very lost in my career. I had just quit my job, I had nothing lined up, and felt really lost. I was trying to find my “purpose” and “dream job”, but I was basically seeking outside of myself for fulfillment and joy. I was completely in my head, analyzing everything to death. I struggled with people pleasing, and I did not know how to set healthy boundaries. I needed support and an unbiased coach to help me to look at things differently, and Madison did just that!

I think the biggest change I have noticed since I started coaching is how quickly I can bounce back from downward spirals. Rather than it taking days of negative self talk, I am able to use the tools I have learned to get back into alignment with my highest self. I also have also really changed some of my beliefs that being sensitive is “bad”, and needing time to recharge is wrong or selfish.

When it comes to relationships, I have noticed a dramatic shift in how I communicate and express myself in moments of pain. Before I would hold it all in and build up so much resentment. Now I speak my truth and say how I feel.
— Angelica P.

Before Madison and I worked together, I felt lost and alone. I felt sad, and I didn’t know how to identify any other emotions, or how to talk to others about what I was going through. I was in a place where I no longer had any self-worth, and I needed a change. I needed to be in a place—rather, in a life—that I didn’t hate. So I reached out to Madison.

Now after our work together, I can more easily identify what I’m feeling, and speak to the uncomfortable things I have experienced. It’s still hard & awkward, yes, but I have a little more drive to get things out in the open and to be vulnerable with the people I love. I’ve uncovered patterns that I didn’t realize I was living in, and I am continually working my way out of them to truly make my life my own. The experience of coaching with Madison was vulnerable, soul-bearing, enlightening, and empowering.
— Tess G.
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"The experience of coaching with Madison was vulnerable, soul-bearing, enlightening, and empowering."


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"I was able to realize how much clarity already existed within me."

When I first reached out to Madison, I was confused. I knew I wanted more, that I could be more, and I deserved more; but my worthiness was shot and my confidence shaken. I was struggling with my job, struggling with my identity and struggling to define what I wanted. I felt like I didn’t know who I was anymore, which made everything feel really complicated.

During my time with Madison, I was able to realize how much clarity already existed within me. I now clearly know what I don’t want, which means in a lot of ways I actually know what I do want. This realization has helped me feel more confident in my decision making. I don’t always have a perfect, clear answer, but I have a lot more trust in myself now. I trust that I cannot make a mistake because this life is my perfect path!
— Taylor A.
Working with Madison for 6 months was truly a game changer for me not only in my life, my marriage, and my business.. but also in how I show up in the world. Before we started our coaching series, I felt: overwhelmed, exhausted, run down, lost, confused, and powerless.

At the end of our coaching series, I can truly say that I feel: powerful, excited, at ease, in flow, confident, peaceful, and hopeful. In our time together, I learned: how to trust myself, how to be truly honest with myself & with others, how to simplify the f*ck out of my life & business, how to set boundaries that allow me to show up fuller & give from a place of overflow, how to let GO of control & simply BE, how to make decisions with ease, and honestly - so much more.

Every area of my life has improved and I cannot sing Madison’s praises enough. Our coaching calls always took a turn into the deepest parts of my soul, it was scary but in the best of ways, and I feel so free because of it. Her guidance and her love for you are unmatched, and I am already looking forward to working with her again in the future!
— Olivia S.
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I can truly say that I feel powerful, excited, at ease, in flow, confident, peaceful, and hopeful."


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"Madison allowed me a safe space to lay bare and rediscover my authentic true self. This experience changed my life!"

Consciously choosing Madison to help mentor me this year was the best investment I have ever made! I was terrified of what I would discover, and weary of asking for help. But making that choice shifted the trajectory of my life. Our sessions helped me become aware of the all the noise I had allowed into my thoughts. Discover the stories I was putting on autopilot, heal with compassion, and foremost develop the strength & capacity to navigate my life with clarity from a place of trust and empowerment.

Using her tools and session topics, I was able to implement it all immediately after each session. Even after our sessions ended I feel so inspired, light and rich. Madison allowed me a safe space to lay bare and rediscover my authentic true self. This experience changed my life!
— Meagan B.

Before I first connected with Madison, my life was messy. I was feeling lost, disoriented, and like my present life was dependent on my past. I was such a prisoner of my past that I felt like people had to understand everything about my past in order to know who I was at all. I was living out of fear, wanting so badly to live out of love.

The biggest change I witnessed in myself after working with Madison was that I started to live out of love. I started to embrace my today, and celebrate it. This journey has helped me to blossom in all areas of my life; I’m now more loving, more positive and so much more alive. I have let go of the things in life that I felt like I had to be doing, and started doing the thing I love to do. The result is that my relationships are now much more joyful and playful. I also had the courage to make a big shift in my career, and I couldn’t be happier.
— Eline T.
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"This journey has helped me to blossom in all areas of my life; I'm now more loving, more positive and so much more alive."


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"I felt validated and as if Madison had given me a permission slip to feel the way I need to feel and allow myself to grow."

Prior to working with Madison, I did not allow myself to feel, create or dream of the possibilities, I accepted my reality and did the best I could. My life was completely unaligned.

I knew something needed to change & sought out coaching. Going into my first session with Madison, I felt nervous and feared all my reasons for seeking coaching were made up. BUT, by the end of that first session, I felt validated and had the permission I needed to allow myself to grow.

Coaching affected me for the better so much that my friends and family have noticed a shift in my attitude, how I approach situations and my overall health. Because of creating the space, doing the work and allowing myself to feel, I’ve seen a healthier mental, physical, emotional and financial life. Working with Madison was transformative, loving and mindful. This experience has made every aspect of my life and relationships healthier.
— Katelyn P.

Before I started coaching I struggled with being unapologetically myself, letting go of perfection, and fully stepping into my magic and strength. I was launching my own business and knew that dulling my light was blocking me from experiencing true happiness, freedom, and success.

By the end of our first coaching session, I had clarity around what I REALLY wanted. Even my friends and boyfriend noticed the change, saying I seemed more confident, courageous and clear. 
I now have the ability to let go of what other people think and release the need to be perfect. It has felt amazing to be on the other side. I feel lighter, happier, more joyful, and at peace with who I am.
— Kelsey G.
 

"By the end of our first coaching session, I had clarity around what I REALLY wanted."


 
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"I now have a thread of inner confidence that I didn't have before."

When I started working with Madison, I was struggling with self-doubt in clearly communicating who I was to the world — both in my personal life and (most challenging) as I sought to talk about and grow my own budding life coaching business.

I felt especially uncertain about how to live into my business and lifestyle desires as I was moving into a season of pause with a new baby on the way.

I am a coach so I know the power of coaching, but it had been a long time since I had invested in my own coach. I felt like a hypocrite about this and knew I needed the help and support of a fellow coach to get me over a particular hump. I could see that I had some mindset stuff preventing me from moving forward.

It took me awhile to find a coach I felt really good about working with. Madison was the first coach I felt I could trust fully with my process. She came across bright, powerful, and playful, but also totally real and grounded. I had the feeling that she would call me boldly to what was possible for myself while also being sensitive to and holding space for my own pace, timing, and inner-knowing.

After my first coaching session with Madison, I felt clear, energized and expectant. The few friends who knew the inner workings of my process could see the shift in my confidence and clarity. No longer was I wavering and unsure of what I wanted. Those friends said things like, “I love seeing the clarity you’ve found. I have no doubt that you’re going to do this.”

I now have a thread of inner confidence that I didn’t have before. I also have a stronger sense of “who I am” and how I want to show up in the world. My coaching experience with Madison was life-giving, strengthening, and personalized. I know I want to work with her again in the future. I can’t wait!!
— Alaya M.
 

I reached out to Madison during one of the busiest seasons in my life. I was feeling anxious and overwhelmed and was just looking for some security and freedom. Madison asked all the right questions that helped me realize that I had all the answers.

Since working together I’ve become more vulnerable and brave with friends, asking for what I need. I’m so much calmer, not panicked as easily by change, and am acknowledging my emotions.

I am so, so grateful for my time with Madison. She came into my life exactly when I needed extra encouragement and stability, and she provided more than what I expected. This season of coaching with Madison is, by far, the BEST thing I’ve done for my emotional health and for improving my relationship with myself. Every woman deserves to love herself and to come into her truth. I couldn’t recommend Madison ENOUGH!
— Hannah C.
 
 
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"This season of coaching with Madison is, by far, the BEST thing I’ve done for my emotional health." 


 
 

"Coaching has helped me to face my inner-critic and confidently say: 'Actually, I can. Watch me.'"

Working with Madison was powerful and life-altering. Each coaching session made me see myself and the people around me in a different light. For so long I let the negative, hurtful words that others had spoken over me, be my theme song. Since working with Madison, my new found confidence and love for myself has manifested in every area that I am a part of. People tell me that I seem a lot happier and lighter, even people I’m not close to. Strangely enough, I got a lot of “you’re glowing!” compliments.

The biggest change that I have witnessed in myself is realizing how capable I am at doing what I set my mind to, and that there are things that I am pretty dang good at. I know that I have the tools to build myself up and therefore am not as afraid to put myself out there. I can finally see the beauty in my imperfections. Coaching has helped me to face my inner-critic and confidently say: ‘Actually, I can. Watch me.’
— Karasyn W.

I reached out to Madison because I lacked direction in life with insecurities about myself, friendships, and my professional future. I wanted self-awareness and to figure out where I was going and how to take the next step. I went into the first session still holding back, but as time went on I became more honest and vulnerable, and it helped that Madison was very easy and comfortable to talk to. I faced myself in a way I hadn’t before. Once I got in movement towards my goals, things started to flow naturally and I really got my hands dirty. Even my husband has noticed how much more self-aware and confident I’ve become.

I have witnessed my own self-confidence shift, I’ve observed and started to re-write my thoughts around people pleasing and devaluing myself. I fully took ownership of my unhappiness in my career and have landed a dream-job. As an artist, even learning how to create for my curiosity and personal growth has helped tremendously. All in all, I learned to be vulnerable, gained clarity and self-awareness I’d never had.
— Kelly C.
 
 

"I fully took ownership of my unhappiness in my career and have landed a dream-job."


 
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"I realized I have the ability and power to do whatever truly makes me feel good!"

When I first started coaching I was overwhelmed with many thoughts and ideas, I didn’t know how to shift my focus and simply start working towards my goals.

I had never done worked with a coach before, but was excited to dive in. Working with Madison was enlightening, challenging and exciting; I’m no longer bogged down with not knowing where to start on my goals.

While going through the coaching process, my husband could tell my thinking was different. He saw I was starting to act in ways that better served me. The biggest change I’ve seen in myself is the realization that I have SO much choice in how I act. I have the ability and power to do whatever truly makes me feel good.
— Ali H.

When I sought coaching with Madison I was struggling focusing my time and energy and had hit a roadblock in my personal growth. Meeting just once I realized I didn’t need to fear my potential, in fact, I needed to embrace all all of my strengths.

I worked with my local counselor alongside Madison as my coach. Using both was an excellent tool to honor my needs and grow at the same time; not only heal from past roadblocks, but be motivated to take things to the next level. In our time together I fully grasped that I can be both strong and compassionate, vulnerable and powerful. I learned to bring my full self to the table and embrace all of myself. She provided me with an outlet, cheered me on, and reminded me of my growth. All in all, my time with Madison was energizing, enlightening, and engaging.
— Sarah C.
 

"I learned to bring my full self to the table and embrace all of myself."


 

"I feel like I have ownership over my life and deeper relationships with the people close to me."

I am so grateful that I got the chance to work with Madison. She was the ideal life coach, so genuine and such a kind heart. I felt so comfortable talking about my insecurities and she made me feel empowered to overcome them. This is definitely her calling! She really took the time to get to know me on an individual level. I always felt heard and understood. I thought I was alone in so many of my struggles, but she made me feel like those struggles can be turned into strengths.

Although my circumstances didn’t change, somehow, I feel like I have ownership over my life and deeper relationships with the people close to me. I don’t have be a victim to circumstance or the whims of the people around me, but I can make intentional decisions that align with what I value and who I want to be.
— Riana M.

Madison helped me see myself in a better, truer light and spoke encouraging words. I would advise anyone who is looking for some guidance or wisdom in their life to meet with Madison. She asks the good and deeper questions. Madison is not only giving of her time and heart, but also supplies other resources she thinks may be helpful to her clients such as podcasts or TED talks.

At the end of my coaching series with Madison, I felt less like a scattered, unsettled human and more like a whole individual with a wide, ongoing curiosity for life and a deep love for people. Like any new thing, life coaching was a risk. I am confident in saying this was the healthiest risk and investment I could have made for myself this year.
— Jennie K.
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"I am confident in saying this was the healthiest risk and investment I could have made for myself this year."


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"Through coaching with Madison I discovered my calling in life!"

Before coaching with Madison, I had a million thoughts running through my head every day. I was in between which path to take in life and didn’t realize that I had no idea how to organize all my ideas. Madison helped me group my ideas, dreams, worries, and everyday thoughts so that I could live each day without anxiety and to it’s fullest. Through coaching with Madison I discovered my calling in life and the perfect path for me to get there. If you feel stuck and feel like there is more for you in this crazy world, then I recommend Madison to your rescue! She will guide you through your personal success.
— Ashley S.

Working with Madison fell into my lap, before I really thought I was ready. I went for it anyways and dug into examining and shifting the way I relate to myself and the world around me: healthy boundaries, embodying my values, and thinking on my own terms and treating myself well internally. Madison’s guidance pushed me to do the hard, uncomfortable, beautiful work of truly seeing myself, and, even crazier, working towards accepting and loving everything that I see. She was standing at my side, invisibly, as cheerleader, accountability, and sacred witness. Our individual sessions were complemented by a wealth of resources, either that she produced or the work of others she pointed me to, that will still be there when I need reminders. She helped me to see the tools of empowerment, so that I can draw from them on my own. I felt seen, heard, and amplified by working with her and I think every woman deserves that.
— Kate H.
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"Madison’s guidance pushed me to do the hard, uncomfortable, beautiful work of truly seeing myself, and, even crazier, working towards accepting and loving everything that I see."


 
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"She is a whole hearted guide, vivacious cheerleader and supportive coach."

Madison has that rare combination of faith, powerful insight and deep belief that everyone has an achievable purpose. She is a whole hearted guide, vivacious cheerleader and supportive coach for anyone who wants to uncover their purpose and use their own goodness and light to serve others. Working with Madison is transformational. I recommend her coaching for anyone who wants to confront their fears and shine.
— Christine Rose Elle

If I had to be stuck on a desert island with just one person, it just may be Madison Hedlund. Why? Easy. She helps me feel safe, stay motivated, and most importantly, know I’m not alone. As a creative entrepreneur, I have felt totally lost in the jungles of standards and totally overwhelmed by the hunt for success. But after working with Madison, I have come out on top as a stronger, more grounded woman. Her down-to-earth positivity, valuable wisdom, and ability to see beyond my shortcomings and fears were game changers. She was my dream coach.
— Sharon L.

"After working with Madison, I have come out on top as a stronger, more grounded woman."


Before starting this journey, I was living the life others wanted for me which had left me unsatisfied, empty, worn out and easily irritated. I was feeling stressed and stuck in expectations of the life I should be living and comparing myself to my friends. I wanted to attract love and create a life that felt fuller, and make me feel happier + more satisfied.

Going into it, I had my doubts because I’d never done anything like this before. But nothing I was doing was working so I finally got to the point of, “f*ck it, let’s go” and booked my clarity call. I was so nervous going into it because I didn’t want to sound crazy, but by the end of the first session (and every session following) I felt an emotional release, supported, and like I was making room for good things to come in my life. Madison’s way of coaching that made me feel totally understood.

The biggest change I’ve witnessed is that I can sense what I crave in life, trust that it’s what is best for me to feel fulfilled, and be okay that it isn’t what others are doing. I was living life in fear, and now I’m living life from self-love. It’s been a liberating and invigorating 6 months looking into myself and creating the life I want.
— Tina P.

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"Her energy is contagious, I always left feeling inspired, radiant, and ready to take on the world."

I instantly felt comfortable & supported with Madison as though I was chatting with a long lost sister. Her energy is contagious, I always left feeling inspired, radiant, and ready to take on the world. Madison is a fearless trailblazer who wants to see everyone thriving and living their best lives. If you’re thinking of working with this beautiful and incredible woman, do it and do it now.
— Christine B.

I now know I don’t have to be STUCK- stuck in relationships, in jobs, in mindsets, in life. Madison helped nudge me forward into who I am meant to be. I feel free and open to a new mindset, creating movement with my ideas and achieving my goals. Madison saw things in me I didn’t see in myself and believed I could do them. The whole process has been liberating and fun. I am finally a fan of myself in the most humble way, and realize I have gifts to offer the world.
— Beth M.

"Madison saw things in me I didn’t see in myself and believed I could do them."


"Madison is such a bright light that radiates into the lives of all that surround her."

Madison is such a bright light that radiates into the lives of all that surround her. It’s difficult not to be filled with laughter and joy when around her. Knowing her has made my life infinitely better. I am constantly inspired to search for the joy in life and pursue the greater good because of her.
— Mallory H.