Winning the BYCA CEO Shine Award

"The Shine Award is given to the Beautiful You Life Coach that CEO & Founder Julie Parker believes most embodies the qualities of a Beautiful You Coach and consistently shows heart, commitment and authentic effort in serving their clients and building their business."

This year I was a finalist in two categories at the Beautiful You Coaching Academy Awards Gala: International Coach of The Year along with the CEO Shine Award... and...

I was handpicked by Julie Parker alongside Amy Mackenzie to receive the Shine Award!

I could not be more humbled and honored to stand by my sista Amy and share this recognition.

(Is there anything sweeter than being acknowledged by your mentor as embodying the heart and spirit of authenticity!? I think not.)

Having the opportunity to grow, learn, and work alongside each of the women who were selected as finalists has been the greatest honor. It is truly a gift to be in a community of women who desire to lift one another higher and champion each other to shine. 

That's what this is all about for me.

It's when women of all religions, colors, sizes, and personalities have the space to be known, join in a sisterhood, and explore their own uniqueness. It's letting go of what we "should" be like, look like, act like, and embrace all of what it means FOR US to come alive. 

Julie, Amy and I at the BYCA Inspiration Day in 2016

Julie, Amy and I at the BYCA Inspiration Day in 2016

Receiving the Shine Award means the most to me though, because of the transformation this coaching journey has brought into my life. I had no idea the ride I would be taking when I decided to become a coach a little over 2 years ago. Julie Parker our "goddess mum" and CEO taught me how to be a coach, how to believe in myself, how to shine, be known in this industry with integrity, and beyond those things, taught me it’s okay to be your own brand of woman, to be fierce and sassy and feminine and witty. Julie gave me permission to see the world bigger and realize that I, too, can play big. 

If you're reading this, thank you for following my journey and being a part of changing my life in every way imaginable. Keep shining. 


UPDATE: Since winning the Shine Award, I am honored to have gone on to win BYCA’s International Coach of the Year and be featured as Inspired Coach’s covergirl! Read about that journey HERE.

Curious about becoming a coach yourself? 


The secret to finding peace in an angry world


Passion drives my business and life.  There was a season, however, that my passion for helping others was tainted. My passion showed up as anger, and inspiration was driven by resentment. I’m talking about the kind of passion for world change rooted in pain, hurt, and anger at people in my past.

Where is the root of your passion? We talk about it a lot, but where does it come from and how should we channel it into something that is fruitful and healthy?

Passion has a dark side.

The biggest ah-ha for me was realizing that passion has a dark side- anger and bitterness. For a long time, my passion for helping women was rooted in anger at men. Justly, I wanted to help women overcome and live their best, because men in my life held women down. Past abuse and pain I had not dealt with birthed a passion in me to help women triumph over their past and really thrive.

"An angry generation can't bring peace." -Marianne Williamson

Boy, have I spent time hating on men, hating on what’s wrong with the systems, and how people hurt me. Anger propelled me into mental wellness as a career, but it didn’t sustain me. Frustration would show up in my writing, bitterness in my conversations. I decided that I wanted to spread light and love, not anger and pain.  Even though angry people can (and do) make a difference, they can never bring peace. Anger always produces more anger. Love always produces more love.

The secret: forgiveness

If you want to create a more loving, empowered world, you first must empower yourself… through forgiveness. Forgiveness is not cookie cutter, and it is not a one time thing. So often, we want to hurry over the process because it is uncomfortable to feel pain or sadness.

You must learn to feel the pain of what is not forgiven.

Map it out if you need to. A skill I have recently developed from leadership coach, Chris Lee, is writing down all the ways I am hurting and the people I believe it is connected to. I acknowledge the pain and the hurt, but I don’t stay there forever. The same process can be done when you need to forgive yourself as well! 

Sometimes, the weight of certain pains are too much to carry alone, and we do need to seek the help of a professional. When I realized some of my unforgiveness was rooted much deeper than I could handle alone, I spent one year regularly seeing a counselor trained in EMDR and an emotional freedom technique. I learned a lot of tools and ways to continue to forgive that I still use today.

What makes you fiery and passionate?

Is your drive to change the world because of past pain? Most passion does come from an injustice and the desire to fix it. Keep that passion, but make it pure through forgiveness.

If you are struggling with forgiveness and are beating yourself up about it, start by forgiving yourself. Forgiveness is a daily journey that frees YOU to live a more abundant life. Free yourself from anger and watch your passions blossom.

Your turn. 

Share your story in the comments. I can't wait to hear how you are making the journey from anger to passion.

PS. If this hit home for you, share with your friends on Facebook. I would love to connect with more women who are wanting to live a bigger, more abundant life, and you never know who is ready to heal, forgive, and come alive. 

Much love, -Madison.


Beautiful You Coaching Academy Review | Part 2: Interview with founder Julie Parker

Beautiful You Coaching Academy Review

This week one year ago I made a decision to attend Beautiful You Coaching Academy, a choice that changed my life forever. In honor of my journey I want to share with you heart of Beautiful You, as well as my experience.  I chose to make this a 2-part post because I have SO MUCH GOOD to say about the program and everyone in it. Part 1 was all about my experience with Beautiful You, Part 2 is an interview with founder and lead trainer, Julie Parker. 

Julie is one of the kindest, most passionate women I know and it is such an honor to have her interview on the blog.  She exemplifies the grace and love that I strive for in my coaching. 

If you're thinking of becoming a coach, or wondering why I chose BYCA as my school, get to know Julie today. Her genuine love of life and people rub off on everyone who interacts with her.  Working so closely with her through the course made it that much more intimate. She's not only my trainer and owner of the company, she is truly a mentor. 

Julie Parker and I at the NYC Beautiful You event June 2015

Julie Parker and I at the NYC Beautiful You event June 2015

 About Julie Parker:

Julie Parker is one of Australia’s foremost life and business coaches and trainers with more than a decade’s experience inspiring hundreds of clients and thousands of people to create beautiful lives and businesses.  The CEO and Founder of The Beautiful You Coaching Academy, Julie passionately trains and supports heart centered and gifted people to bring their talents and love of giving into the world as life coaches.

Julie is a published author and Tedx speaker.  She is the recipient of numerous awards including the Australia Day Citizenship Award and Business and Professional Women’s Woman of Achievement Award.  Julie appears regularly in the media including Today Tonight, A Current Affair, Sunrise and The Morning Show, as well as publications such as Grazia, Cleo, Cosmopolitan, Fitness and Health and national newspapers.  She is also the Editor in Chief of inspired COACH Magazine.

Julie lives in Melbourne with her husband, stepdaughter and two much loved adopted cats.  

Julie, thank you for taking the time to share your story and heart with my tribe. 

What inspired you to start BYCA?

 "I have been a life and business coach for more than fifteen years and in the last years of working with my clients before establishing the Beautiful You Coaching Academy, I was chiefly coaching coaches.  They wanted to learn how I was coaching my clients and marketing myself to create the sort of business they wanted for themselves.


I loved helping them in a way that was soulful, authentic and focused on how they wanted to feel as a coach and entrepreneur every day.  However eventually I became so in demand (a very lovely issue to have!) that I had a six month waiting list and I knew I couldn’t sustain that for any length of time.

I consulted an amazing business coach and she bought to the surface something I had been secretly thinking about for a long time which was starting a life coaching academy training coaches, (and those who wanted to become one), in the way I was successfully working with clients, something I had developed and evolved over many years.

And we started small with a lovely pilot group and since then have grown to have hundreds of Beautiful You Life Coaches from all over the world.  I love training them and seeing the incredible impact they are having on the world."

"I founded the Beautiful You Coaching Academy out of my sheer love for and commitment to coaching."

What is different about BYCA compared to other schools?

The Beautiful You Life Coaching Course is very heart centered, caring, inclusive and embracing of people who want to bring their own skills, passions, education and experiences to become the type of coach that is going to make them feel happy, fulfilled and like they are making a real difference in the world.  We provide our trainees with an incredible coaching model that is certified by the International Coaching Federation and that we know works, however we want everyone who learns with us to take what we teach them and truly make it their own.

We are not the sort of training school that tells people you must ‘do it this way’ or that you are a ‘bad’ coach if you don’t.  We are much more flexible, open and inclusive than that and I am sure that’s the reason why we attract truly caring, soulful trainees that are creating successful coaching businesses in their own way and inspiring so many clients while doing so.  It also I am sure is part of the reason why our courses are so in demand and often sell out months in advance!

What is your favorite part of your job?

I’d love to sneak in two if I may!

I get a thrill every time I see a Beautiful You Coaching Academy trainee or new coach shout from the rooftops when they get their first paying client.  That will never get old for me and I am always so overjoyed for them when it happens.

The second is seeing the incredible relationships that develop in every course with people from all over the world.  It is truly magical and I feel very blessed to be a small part of seeing that unfold and the richness it brings to our coaches lives.

What would she say to someone wanting to be a coach, but is unsure if they are "healthy" or "emotionally ready" enough?

Be lovingly honest with yourself.

If you genuinely feel as though you need loving time to entirely focus on you and your own healing then take that and know that if becoming a life coach is calling you – it will still be there when you are feeling stronger.  However also know that it is a myth that life coaches need to have ‘perfect lives’ – everything sorted out – be fully ok all the time – never get things wrong – not make mistakes – have pristine relationships – and whatever else perfectionist type binds we place on ourselves. 

"The best coaches are those who embrace their flaws and the messiness of life."

Clients do not want to see pristine versions of people that we may think we know on the internet, but in reality are a façade of what is a genuine life.  They want someone real, relatable and working through the inevitable peaks and valleys of life like we all do. 

And so if you know you are not available enough to help others because you need help first – then by all means be brave and work on you to get those things back to a loving place for yourself.  If however you just ‘think’ you have to have those things where they ‘should’ be then please give yourself a nice break! You are totally enough as you are and do not need to be anything more than yourself to be a wonderful coach.

I asked Julie these specific questions today because they were the questions I asked when I was searching for my path. Why Beautiful You? Would I truly love this job? What if I'm not ready? What if I'm not enough? What does "heart centered" mean and how can I become wholehearted? 

All of these questions were answered on my journey with BYCA and continue to show themselves true. Julie is a complete inspiration to me, and even more of a peach in person. (As you can see above, we are total floral twins!) 

If you would like to hear more from Julie, find her on the Beautiful You site, Facebook, and Instagram. 

If you want to chat with me more about my experience with Beautiful You, I would love to chat. Shoot me a message! Read about my experience with BYCA here. 


My experience: A Full Review of Beautiful You Coaching Academy

A full Review: My experience with Beautiful You Coaching Academy.

One year ago this week I enrolled in Beautiful You Coaching Academy.  In honor of my BYCA family anniversary, I want to share with you a 2-part post about my experience with Beautiful You and my journey through the program.

**View part 2: an exclusive interview with CEO and founder Julie Parker! 

How I found Beautiful You

After graduating college, I went on a long personal journey of healing and truly understanding myself. It was September 2014 when I discovered the course, but they were not offering international students and I was in the midst of really healing from the past.  I decided to do a couple months of serious counseling and then check back. By December, BYCA had announced that they were enrolling for online courses worldwide. At that point, I knew it was for me. I had done all the research, talked to numerous schools, read blogs from people who had gone through the training, and even spoke on the phone with people choosing the best fit for me.  After the holidays were over, my husband and I had finally  saved enough money for the payment. January 29, 2015 I said YES to the life of my dreams.  In fact, the week I made the payment, my counselor asked me to stop coming regularly. To me, it was a confirmation that the time was NOW. 

It was official. I was going to be a life coach. I started imagining my life as a coach and how I would launch by first site, etc.  What I didn't realize is how going though the course would not only make me a life coach, it would make me a better human.  It's just one year later, and I live my dream life more and more every day. I have learned to be my own #girlboss, have developed skills I didn't even know were skills, and made new relationships that have truly changed my life. 


Relationships made through Beautiful You

The six month long course began in May. By June I was in New York City meeting my trainers face to face, as well as my coaching buddy, Christine, who I had begun chatting with and practicing with on a regular basis. I will never forget the energy of that day, women from Australia, Haiti, Belgium, Canada, the USA (and more) all in one room together hearing from the top leaders in our field, embracing them, asking them face to face questions on how they built their business and about their personal life. 

The most beautiful part is that the relationships haven't ended there. 

Sunday I chatted with a fellow coach from Italy, and this morning I did an interview with a coach in Canada. Not a day goes by that I don't hear from or connect with one of my training buddies. The community of support and love is beyond anything I dreamed of. 

Studying Online with Beautiful You

I'll be honest, taking an online course scared me a lot. I had been through traditional college, and liked the face to face style of learning.  But the system set up by Julie (CEO) and the team made for an extremely connected experience. Textbooks, lectures, podcasts by top coaches, live training calls numerous times a month, workbooks, worksheets, a private facebook group, and a complete online membership site made this course a part of my daily life. 

I felt 100% connected to the women in the group as well as the trainers. It was easy to approach them about fears, limiting beliefs, and they provided amazing feedback regarding my progress. I hold these women so dear to my heart and consider them some of my closest friends and mentors. 

Why I Chose Beautiful You Coaching Academy

Apart from being extremely esteemed by coaches in the industry, Beautiful You is an International Coaching Federation certified course. (The ICF is highly regarded as the industry standard for training). Seeing that Beautiful You was not only the go-to for the coaches I was following, but it also had the credentials to back it up and help me further my career, well, it just made sense.

The heart-centered approach taken by BYCA also appealed to me. Many coaching organizations I had found were very business and corporate focused. I had no interest in that realm of work and was looking for more than just setting and achieving goals. I wanted to get to the heart, I wanted to help people live the life they desired deep down, not just help them achieve, but truly become. That was the heart of Beautiful You the entire way through. 

Launching a Business as a BYCA coach

It is no lie that my journey as a coach is still fresh, but boy, has it been exciting. Because of the tools, education and contacts given to me by Beautiful You, I have been able to coach upwards of 14 women in my first 4 months as a coach. I had PAID wait-list clients before my graduation date. I have been nominated for 3 awards, won the "CEO Shine Award," and have worked with fellow coaches on their programs. I am launching a local project in the next month as well! Without Beautiful You and the education I have gained, the confidence in my coaching skills, the knowledge and resource base I have to continue growing, and the connections with wholehearted women, I would not be where I am today. 

UPDATE: Within 9 months of launching my business, I replaced my full time income and quit my job. I started a podcast, lead monthly local workshops, have worked with clients internationally, and work with 20-25 women a month. I even won the BYCA International Coach of The Year— Read about that journey HERE.

Considering becoming a coach yourself?