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Hey there! I'm Madison Hedlund.

Your real-talk no b.s. life coach. I am an easy-going, passionate visionary who is energized by people and truly believes anything is possible. I am dedicated to helping women reclaim their self trust, personal power, and come alive in their truth.

I operate under this philosophy: there is nothing wrong with you. Meaning, I believe at your core, you are good, worthy and powerful beyond measure.  So let's get messy, take radical responsibility, and see just how good things can get when you tap into the magic of your humanity. You in?


Working with Madison was powerful and life-altering. Coaching has helped me to face my inner-critic and confidently say:
‘Actually, I can. Watch me.’
— Karasyn W
This season of coaching with Madison is, by far, the BEST thing I’ve done for my emotional health and for improving my relationship with myself. Every woman deserves to love herself and to come into her truth. I couldn’t recommend Madison ENOUGH!”
— Hannah C

From my heart to yours:



Madison is an international award winning Life Coach and speaker who helps women transform their story, stand in their power, and come alive. Known for her soulful spirit both online and in person, she brings authenticity, power, and creativity into all she does. Whether she is working one on one with clients, facilitating a workshop, or speaking to a large group, it is Madison's deepest desire to see women step up to their best and truly come alive.

Madison is located in Springfield, Missouri and calls the Midwest home. She has a degree in interpersonal communication with an emphasis in psychology from Missouri State University, a certificate in conflict resolution and mediation, and is a proudly Certified Beautiful You Life Coach.

**To view Madison's media appearances, click here.



Pick your Path:


Through college I spent my time working with inner city girls, mentoring women at a pregnancy care facility, and loving on women through multiple local organizations. During these years I dreamed of being a sex therapist. Although noble (and sexy), that route seemed to fall short of what I dreamt for my own life and for what I desired to communicate to women about their future and identity.

Through a self-branding course in college, I fell in love with the idea of coaching and in my gut I knew it was my path. I launched a blog, started reading about living a whole life, discovered holistic food habits and delved deeper into my spiritual journey. I married my best friend in this season and although life was good and I knew where I wanted to go, I lacked the confidence and self awareness to get me there. In many ways, I did not know myself, and like many women who don't have a grounded sense of self identity, I become the people I admired instead of being fully me. 





You see, I come from a family where for generations, women were not told they could achieve great things. Many were abused, and most never learned their value until much later in life.  Mental illness was and is a real issue for the women in my family. The thought patterns and habits of these situations found their way into my life. I was SO insecure. I did not believe I was worthy of good things. My mind was toxic, full of ideals and who other people told me I should be.  I found myself to be the biggest hindrance to living the life I wanted, until I realized I could be the change.

It wasn't overnight, it wasn't always easy, and I surely haven't arrived. But with help of coaches and counselors, support from my husband and friends, getting real about who I am, and developing healthy thinking, I have been able to overcome unhealthy patterns. I have created new friendships with powerful women.  I am finally living the life I once thought was only a dream, and shoot, I finally feel worthy of it. 

It all came down to this: You're the one you've been looking for.