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I'm Madison Hedlund, a life coach, speaker and worthiness mentor.

Centered on radical responsibility, resilience and uncovering that authentic magic only you can bring to the table, I coach ambitious and creative women as they reclaim their power and become the heroes of their own story. 


There is nothing wrong with you. 

Meaning, I believe at your core, you are good, worthy and powerful beyond measure. Yep, you heard me right. The work I do is not about "fixing" you, it's about reconnecting you to the power within and helping you remove the programming, limiting beliefs and false stories about yourself that keep you from the True You.

I know you've heard differently... maybe even feel differently. And that's why if you want to feel fully alive, you must shed the old stories keeping you stuck thinking you're broken, tap into the magic of being human, and develop a daily life that supports your true Self. And it’s living from this place of radical worthiness, self-confidence and in your power, that will help you up-level your relationships, career, creativity and live fully alive.

It's time to live confidently, boldly, and fully in the woman you are.


Working with Madison was powerful and life-altering. Coaching has helped me to face my inner-critic and confidently say:
‘Actually, I can. Watch me.’
— Karasyn W
This season of coaching with Madison is, by far, the BEST thing I’ve done for my emotional health and for improving my relationship with myself. Every woman deserves to love herself and to come into her truth. I couldn’t recommend Madison ENOUGH!”
— Hannah C

From my heart to yours:



Madison is a 3x international award winning Life Coach and speaker who helps women transform their story, stand in their power, and come alive to their true worth. Known for her soulful spirit both online and in person, she brings authenticity, power, and creativity into all she does. Whether she is working one on one with clients, facilitating a workshop, or speaking to a large group, it is Madison's deepest desire to see women step into wholeness and truly come alive.

Madison is located in Springfield, Missouri and calls the Midwest home. She has her degree in interpersonal communication with an emphasis in psychology from Missouri State University, is conflict resolution and mediation certified, and is a proudly Certified Beautiful You Life Coach.

**To view Madison's media appearances, click here.



Pick your Path:



I’m a truth-teller, a believer in magic, a connector by nature, a lover of dance parties, and geek out at all things that make humans do the weird and beautiful things they do; from psychology, to neuroscience, to religion and group think, we could talk for hours. Growing up in the heart of the Midwest by blue-collar business-owning parents, my love for hard work, integrity, wide open spaces (cue The Dixie Chicks) and slow Sundays shape the life I currently live: It’s rich, soulful, ambitious, and full of the people, adventure, hilarity, conversations and food I love the most.

For those typology obsessed, mine are: ENFP, Enneagram 7, Virgo sun, Pisces moon, Libra rising, 4/1 Generator and my StrengthFinder top strengths are: woo, activator, communication, positivity, futuristic and strategic.

How do those things serve you?

Well let’s just say I’m a lover of all things creative, imaginative, and forward moving. Although I’m a naturally upbeat and energetic person, I took time to dive deep and spend years in therapy and investing in coaching learning to thrive despite a traumatic and dysfunctional history. I’ve learned to sit with the depths of life without getting jaded and believe that no-matter the programming of the past, there is always hope to re-write the script and create a life on your own terms.

Basically, because of the darkness I’ve seen and the joy I’ve been able to alchemize in my own story, I do not fear my full humanity, or yours. It’s my speciality to sit with you in the fear, doubt and wobble and help you turn it into a victorious story of bravery and resilience.

Listen in:

If you want to know more about my story, work and philosophy, here are some of my all time favorite podcast interviews where I share my story about how I overcame generational trauma, deconstructed and rebuilt my spirituality, and learned to live in wholeness.